When I first started my business just over twelve months ago, I made a conscious effort to help others; to give back and make a difference.
As a small business owner, I don’t have the resources ($$) large organisations do, so instead of giving money, I often give my time, which leads to donations anyway.
The fundraising I participate in has actually generated a lot of flow on custom and support. My small company has developed a reputation as being positive and generous, and I am now asked quite regularly to donate my time. So, if you are looking to grow your business, I can certainly recommend contributing to your local community.
There are plenty of local organisations, charities, sporting clubs and schools that could use extra funds. Offer to run a fundraiser and donate a percentage of your sales (or profits) in return. It’s a win-win situation.
Look for local events that need sponsorship dollars. Often you don’t have to give a lot because there will be multiple sponsors. Having your business name splashed across event advertising (remember the event organisers will take care of this) is priceless. It’s a wonderful way to help a great cause, while also generating additional exposure for your business.
There are so many worthy causes these days, it’s hard to keep up. Find one that interests you and volunteer. Wear a T-shirt with your company details printed on it and get to work! Plant trees, feed the homeless or clean up your local park or playground; the opportunists to support your local community are endless.
This article is all about adding value. Go that extra mile and you will see, not only how truly satisfying it is, but how it can really benefit your business and grow your customer base.
We’d love to hear how your business has helped your local community. Please share your comments with us.